In this article, Kangdarus will discuss what Market Share is, its advantages, disadvantages and types, let’s see.
Broadly speaking, the explanation of market share is part of all requests for types of goods that reflect consumer groups based on their characteristics (market segment). grouped consumers can improve based on level, age, gender, education, and social status
The following types of market share include;
Secondary Market (Secondary Market)
Main Market (Main Market)
Here are the advantages and disadvantages of market share:
So market share is the portion of the market owned or controlled by a particular company or product.
The percentage of market share is used to measure the competitiveness of a company in a particular industry. That way, the company can see how well it is performing and developing against competitors.
